adidas Originals | Run Thru Time | 90s

 

For the SA launch of their limited edition Run Thru Time range of sneakers, adidas Originals has created a trio of short films, each representing a style from the range. The exclusive collection re-introduces sneakers from past decades; the ZXZ ADV from the 80s, the ZX 5000 Response from the 90s and the Adizeros Adios 2 from the 00s, inspiring a trip back to these decades for the accompanying films.

 

Documenting SA street culture through his photography and filmmaking, Chris Saunders was a perfect fit to direct the videos, shot across the country in Cape Town, Joburg and Durban. Local bands/musicians – Gateway Drugs, The Frown and Sibot – provide the soundtracks to the pieces and were selected as music makers who, like the range, draw inspiration from the past, while still creating something fresh.

 

This is the second video of the series, shot in Johannesburg over the STR.CRD weekend.

 

Watch the 80s shot in Cape Town here and look out for the last of the series, the 00s, coming soon to area3.co.za. Keep up to date by following @adidasZA#runthrutime.

 

Credits:

 

Directed by Chris Saunders
DOP: Adriaan Louw, we-are-awesome film
DIT/Editor: Deon van Zyl, we-are-awesome film
Assistant Director: Diani Gernadt
Stylist: JR Onyangunga
Featuring Daneel Malgas
Production: Ola! Films
Executive Producer: Olivia Leitch
Producer: Brenda Wilson
Agency: OgilvyAction/Geometry Global
Creative Team: Emma Butlin, Kate Desmarais
Music by The Frown

 

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3 Comments

  1. The link to my website is wrong. It is http://www.whatwasparadise.com please correct it.

  2. AWESOME STUFF!!!!
    dig the vibe 🙂

  3. The complete package is simply a blast! Feels like kicked back straight to the 90s.

    The Capetown shot is nice, thanks for that.