For the SA launch of their limited edition Run Thru Time range of sneakers, adidas Originals has created a trio of short films, each representing a style from the range. The exclusive collection re-introduces sneakers from past decades; the ZXZ ADV from the 80s, the ZX 5000 Response from the 90s and the Adizeros Adios 2 from the 00s, inspiring a trip back to these decades for the accompanying films.
Documenting SA street culture through his photography and filmmaking, Chris Saunders was a perfect fit to direct the videos, shot across the country in Cape Town, Joburg and Durban. Local bands/musicians – Gateway Drugs, The Frown and Sibot – provide the soundtracks to the pieces and were selected as music makers who, like the range, draw inspiration from the past, while still creating something fresh.
This is the second video of the series, shot in Johannesburg over the STR.CRD weekend.
Directed by Chris Saunders
DOP: Adriaan Louw, we-are-awesome film
DIT/Editor: Deon van Zyl, we-are-awesome film
Assistant Director: Diani Gernadt
Stylist: JR Onyangunga
Featuring Daneel Malgas
Production: Ola! Films
Executive Producer: Olivia Leitch
Producer: Brenda Wilson
Agency: OgilvyAction/Geometry Global
Creative Team: Emma Butlin, Kate Desmarais
Music by The Frown