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Kit-Kat ‘Internet’ & ‘Gravity’ TVCs


Even for Kit-Kat there are certain things that should never take a break. In this new TV campaign for the brand, JWT and Fresh Eye Films explore the bizarre consequences that would ensue if two necessities – gravity and the internet – took a break.


Director Johnny Cohen let us know more, “We not only had to nail the casting, comic timing, storytelling and art direction, but we also needed to make sure we could hit all of those locations in only two shooting days. What made this especially tricky was the fact that we pulled off most of our effects in-camera, using mechanical rigs – so they had a sense of realism and were integrated into their environment. The guys at Blade, though, did a brilliant job, finessing the effects to perfection so every scene has something really charming in it.”




Ad Agency – JWT Johannesburg
ECD – Ashley Bacon
Creative Director – Paul Strappini
Art Director – Bronwyn Evans
Copywriter – Freedom Masiba
Agency Producer – Maggie Post

Production Company – Fresh Eye Film Productions
Director – Johnny Cohen
DOP – Clive De Klerk
Producer Ashley Kadish
Editor – Johnny Cohen
VFX – Blade
Music – InJozi




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