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KFC ‘Separation’ TVC

[youtube]http://www.youtube.com/watch?v=47B7uT7XmrA[/youtube]

 

Ogilvy Joburg and Egg Films advertise KFC’s Family Treat in a totally unexpected way in their latest commercial, ‘Separation’. The ad is a delicately-observed spot about divorced parents and shared custody, which is a refreshing perspective compared to the usual scenes in ads of smiley nuclear families enjoying a meal together. The director of the spot, Kim Geldenhuys perfectly captures the bittersweet bonding days between parents and kids of divorced families.

 

Credits:

 

Agency: Ogilvy & Mather Johannesburg
Creative director: Mike Martin
Copywriter: Jordan Tryon, Thule Ngcese
Art director: John Nankin
Agency producer: Tessa Weakley

Director: Kim Geldenhuys
Director of Photography: Alard de Smidt
Production co Producer: Cindy Rodkin
Executive Producer: Kerry Hosford

Post Production: Kwazi Mojo Media, Upstairs Post and Black Ginger
Music and Music Publisher: Joe Purdy – “Good Days”, Gallo – Publishing, Mud Town Crier – recording

 

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