Support our GBV Cause – buy a poster
Latest Creative News

Virgin Active | Happily Ever Active TVC



The latest cinema ad created by M&C Saatchi Abel for Virgin Active’s ‘Live Happily Ever Active’ brand campaign. In it, a woman reintroduces her grandfather to his love of cycling. The ad features the track ‘Up’ by local band Black Handed Kites.




Creative Director: Gordon Ray
Art Director: Max Pazak
Copywriter: Kayli Vee Levitan
Agency Producer: Bronwyn Henry
Client Service: Alex Band, Mark Drummond

Production Company: Giant Films
Production House Producer: Emma Lundy
Director: Peri Van Papendorp

Music: Up – Original Composition – Black Handed Kites
Audio Design: Big Leap – Craig Ormond



Virgin Active

Happily Ever Active

Virgin Active

Between 10 and 5