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Virgin Active | Happily Ever Active TVC

[youtube]http://www.youtube.com/watch?v=onXidcQ6eJQ[/youtube]

 

The latest cinema ad created by M&C Saatchi Abel for Virgin Active’s ‘Live Happily Ever Active’ brand campaign. In it, a woman reintroduces her grandfather to his love of cycling. The ad features the track ‘Up’ by local band Black Handed Kites.

 

Credits:

 

Creative Director: Gordon Ray
Art Director: Max Pazak
Copywriter: Kayli Vee Levitan
Agency Producer: Bronwyn Henry
Client Service: Alex Band, Mark Drummond

Production Company: Giant Films
Production House Producer: Emma Lundy
Director: Peri Van Papendorp

Music: Up – Original Composition – Black Handed Kites
Audio Design: Big Leap – Craig Ormond

 

www.virginactive.co.za

 

 

Virgin Active

Happily Ever Active

Virgin Active



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