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Castle Lite Icebreakers Webisodes

[youtube]http://www.youtube.com/watch?v=yoQf1uLPfvo[/youtube]

 

Hellocomputer and Giant Films present Castle Lite Icebreakers, a series of playful webisodes featuring the Icing Squad on a serious quest for the coldest cold refreshment.

 

The online videos were created to coincide with the launch of Castle Lite’s new packaging featuring their 2-Stage Cold Indicator. The brand tapped into the trend of branded entertainment to communicate their message in a fun and original way.

 

Watch the crew’s elaborate experiments as part of their in-depth R&D program for getting Castle Lite to Stage 2 Cold quicker.

 

Find more of the campaign on Tumblr, Instagram, Twitter and Facebook.

 

[youtube]http://www.youtube.com/watch?v=8tQWhLK8oIo[/youtube]

 

[youtube]http://www.youtube.com/watch?v=orLEhWQY4xI[/youtube]

 

[youtube]http://www.youtube.com/watch?v=tpEis06EkGY[/youtube]

 

[youtube]http://www.youtube.com/watch?v=bydTinSJPAk[/youtube]

 

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