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adidas Originals | Run Thru Time | 00s


For the SA launch of their limited edition Run Thru Time range of sneakers, adidas Originals have created a trio of short films to showcase the exclusive collection. The range re-introduces 3 styles of sneakers from the past – the ZXZ ADV from the 80s, the ZX 5000 Response from the 90s and the Adizeros Adios 2 from the 00s.


The films, directed by photographer and filmmaker Chris Saunders, were shot across the country in Cape Town, Johannesburg and Durban. Three local bands/musicians – Gateway Drugs, The Frown and Sibot – provide the soundtracks to the films, chosen because of their ability to create something fresh while drawing from the past.


This is the last video of the series, shot in Durban.


Watch the 80s video here and the 90s here, or visit to see them all. Continue to keep up to date by following @adidasZA#runthrutime.




Director – Chris Saunders
DOP – Adriaan Louw (we-are-awesome film)
DIT / Editor – Deon van Zyl (we-are-awesome film)
Stylist – JR Onyangunga
Executive Producer – Olivia Leitch
Producer – Caron Grant
On-camera artist – Daneel Malgas
Production Company: Ola! Films
Agency: OgilvyAction/Geometry Global


Run Thru Time


Between 10 and 5