Support our GBV Cause – buy a poster
Latest Creative News

Unleashed | A Graphic Novel for Mercedes-Benz

Unleashed Mercedes-Benz


Instead of adding to the often discarded pile of brochures usually picked up at trade shows, Mercedes-Benz together with New Media Publishing have created Unleashed, a 32 page graphic novel and an informative keepsake for visitors to their stand at the Johannesburg International Motor Show.


Unleashed mirrors the innovation found in Mercedes-Benz vehicles on display at JIMS with an additional augmented reality element which makes it possible for readers to go from enjoying the story to booking a test drive in one of the featured cars.


The novel was produced by mblife editor Dylan Culhane and illustrator and comic artist, Christopher Beukes.


Pick up your free copy at the Mercedes-Benz stand from now until the 27th of October.



Christopher Beukes

New Media Publishing





Between 10 and 5