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J&B Made Different TVC with DJ Sbu



This is the extended 2 and a half minute version of J&B’s new Made Different TVC starring multi-talented Sibusisio Leope, better known as DJ Sbu. The ad was made by JWT Cape Town but shot over 5 days in a variety of locations around Johannesburg by Velocity Films.


The beautifully crafted film tells the story of DJ Sbu’s unique journey from a rough Johannesburg neighbourhood to become an acclaimed hip hop artist and music business mogul, breaking musical boundaries in South Africa.




Agency: JWT Cape Town
Executive Creative Director: Jonathan Lang
Copywriters: Stuart McCreadie, Lwandile Fikeni
Art director: Mpumelelo Ngewu
TV Producer: Rochelle April
TV Assistant: Coco Pindela
Client Service: Alex Sydow, Londeka Mlawuza
Production House: Velocity Films
Director: Keith Rose
Production House Producer: Boris Vossgatter
Editing House: Deliverance Post
Editor: Ricky Boyd
Post Facility: Searle Street Post Production
Sound Studio: We Love Jam Studios
Sound Engineer: Arnold Vermaak
Music Composer: Mad Planet (UK)


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