Joe Public Ignite created this print campaign for a school in Johannesburg that teaches in both English and Afrikaans. The ads feature a poem and sentences that can be read word for word – with only occasional changes in meaning – in both languages, and end with the message: Only four out of every hundred people realise this can be read in Afrikaans and English. Give your child the best of both worlds.
The campaign recently received first prize for print in Creative Circle’s Ad of the Month.
Executive Creative Director – Pepe Marais
Creative Director – Pippa Capstick
Art Director – Natalie le Roux / Martin Helgan
Writer – Este Du Plessis / Claudi Potter