Dog food brand Bobtail teamed up with Joe Public and the NSPCA to share an important message for Guy Fawkes Day yesterday by making a firework themselves.
Instead of the usual explosions, when the Bobtail firecracker is lit a message pops up reading, “A dog’s hearing is much more sensitive than yours. Support Boom-Free celebrations. A donation has been made towards the NSPCA’s efforts to fight against fireworks. #BobtailBoomFree“.
Agency: Joe Public Johannesburg
Client: Foodcorp (Bobtail)
Pepe Marais (Chief Creative Officer)
Roanna Williams (Creative Director)
Wynand Botha & Archie Malinga (Art Directors)
Gert Laubscher (Copywriter)
Erika Spethmann (Account Manager)
Debbie Miller (Production)
Tsholo Modisane (AV Production)
Production Company: Digital Monkey
PR Agency: Engage Joe Public