Lovers Plus ‘It’s Playtime’ TVC


In this entertaining new TVC for condom brand Lovers Plus, a couple are on a date at a restaurant while mini versions of themselves show their moves playing out their choreographed fantasy on the table top. The ad is by Joe Public, Johannesburg and Bouffant who say, “Director Marc Sidelsky rouses a laugh in this flirtatious and stimulating spot for Lovers Plus. With the use of suggestive innuendos, he manages to create a skilled and playful film that touches one’s funny bone.”




Executive Creative Director: Xolisa Dyeshana

Senior Copywriter: Claudette Storrar

Agency Producer: Ayanda Tshabalala

Agency Art Director: Wynand Botha

Copywriter: Annette de Klerk


Production Company: Bouffant

Director: Marc Sidelsky

Producer: Chanelle Critchfield

Director of Photography: Vicci Turpin

Production Art Director: Gerhard van Zyl


Editor: Marcelle Mouton at DeepEnd Post

Visual Effects Company: Sinister Studio / Christian van der Walt

Music Company/Composer/Sound: Flighted commercial: Alun Richard from Cut n Paste

Music Company/Composer/Sound: Director’s edit: Myles & Ross from Hey Papa Legend

Post Production Online: Sinister Studio

Post Production Offline: Deep End Post



  1. I love the ad, but the soundtrack that you have is different to the one in the ad on tv …

  2. Gosh…we love that ad…can’t. Stop talking abt it