Congratulations to all the winners at The Bookmarks 2013. Here’s a list of the awarded and a look at what earned them a pixel or few.
CORE – WEBSITES/MICROSITES/MOBISITES
Brand, Commercial & Retail websites – Large enterprise (business turnover > R100m)
BRONZE | Liquorice – Robertson’s
Specialist Publisher sites (smaller, niche audiences)
BRONZE | SARIE.com
BRONZE | How We Made It In Africa
BRONZE | Memeburn
BRONZE | www.planetf1.com
Government, Public Service, Civil Society Sites or CSI sites:
BRONZE | Quirk – Pledge4Mandela Website
Microsites
BRONZE | NATIVE – Nedbank Ke Yona site
BRONZE | Ogilvy & Mather Cape Town – Audi A1 Experience
BRONZE | Ogilvy & Mather Cape Town – #AudiA3Exchange
Commercial & Retail mobile sites
BRONZE | Quirk – Woolworths Online
Brand/Company Identity mobile sites
BRONZE | Gorilla Creative Media – I Love Baking SA
E-Commerce
BRONZE | spree.co.za
BRONZE | Woolworths Online & Quirk – Woolworths.co.za
CORE – ADVERTISING & SEARCH
Display Advertising
BRONZE | Ogilvy & Mather Cape Town – Audi R8 – Gone in 5 seconds (collaborated with OgilvyOne & R.E.C Cape Town)
[youtube]http://www.youtube.com/watch?v=ABJYQhNW2f8[/youtube]
BRONZE | TBWA\Tequila\Johannesburg – McDonalds McMixa – Small Change Big Smiles.
BRONZE | 140 BBDO – Instagram Banner
[youtube]http://www.youtube.com/watch?v=Ic8_Q24GFeY[/youtube]
SILVER | Gloo – BMW 7 Series iPad
SILVER | Gloo – DStv BoxOffice Online
Best Media Plan
SILVER | Lighthouse Digital – FNB Retail Banking (collaborated with Gloo)
Paid Search Campaign
BRONZE | The Media Image – Virgin Active: How To Grow Leads By 160% With The Help of Mobile!
SILVER | Quirk – Woolworths | Always On PPC Campaign
SILVER | Synergize Digital – Prime Meridian Direct Paid Search Entry
Organic Search Campaigns
BRONZE | 2Stroke Interactive – Andy Cab Organic Search Campaign
BRONZE | World Wide Creative – American Swiss Organic Non-Branded and Mobile Search
BRONZE | Synergize Digital – Rovos Rail
GOLD | Synergize Digital – Careers24 Organic Search Entry
CORE AWARDS: SOCIAL, COMMUNITY & PR
Social Media Properties
BRONZE | Liquorice – Robertson’s Spices
BRONZE | Quirk – Savanna
SILVER | Gorilla Creative Media – I Love Baking SA (collaborated with First View Media)
GOLD | Hellocomputer – World’s First LIVE Tweeting Honey Badger (collaborated with DraftFCB Johannesburg)
Social Media Campaigns
BRONZE | DDB South Africa – The 5Gum Experience (collaborated with Seed productions, B4shaw & Retroviral)
[youtube]http://www.youtube.com/watch?v=P1tsETDsAYA[/youtube]
BRONZE | M&C Saatchi Abel – Heineken 007
BRONZE | The Jupiter Drawing Room (South Africa) Cape Town – Hyundai Superband (collaborated with World Wide Creative)
SILVER | BNRY & Jupiter Drawing Room JHB – ABSA, The Democratic Republic of Design (The DRD)
[youtube]http://www.youtube.com/watch?v=Ff0Z39LbvFs[/youtube]
SILVER | Ogilvy & Mather Cape Town- #AudiA3Exchange (collaborated with OgilvyOne Cape Town & Platypus Productions)
GOLD | NATIVE – The Exchange
GOLD | Ogilvy & Mather Cape Town – Send your Facebook Profile to Cape Town (collaborated with Flow Communications & R.E.C. Cape Town)
[youtube]http://www.youtube.com/watch?v=ERs4d5XjJ7s[/youtube]
CORE AWARDS: EMAIL MARKETING
Email Campaign
BRONZE | Ireland/Davenport – Right2Know Confidential E-mail
Email Publication
GOLD | spree.co.za newsletter
CORE AWARDS: APPLICATION & TOOLS
Browser-Based Software
BRONZE | NATIVE – Isuzu Trail View (collaborated with Studio Muti)
[youtube]http://www.youtube.com/watch?v=kbg_ZRQk5cc[/youtube]
BRONZE | BrandsEye – BrandsEye
Handheld/Phone Apps
BRONZE | The Jupiter Drawing Room (South Africa) Cape Town – Mediclinic Baby App (collaborated with Tech Mahindra (IT Solutions and Programming)
BRONZE | BNRY & The Jupiter Drawing Room JHB – ABSA, The Democratic Republic of Design (The DRD) (collaborated with H-factor)
[youtube]http://www.youtube.com/watch?v=Ff0Z39LbvFs[/youtube]
Tablet Apps
BRONZE | DStv Online – DStv for iPad (collaborated with Immedia)
Tablet Publication
BRONZE | Mail & Guardian – Mail & Guardian iPad edition
CORE AWARDS: OTHER DIGITAL MEDIA
Digital Installations and Activations
BRONZE | Saatchi & Saatchi AtPlay – CPUT Champions of Engineering (collaborated with Etienne la Grange)
BRONZE | Aqua / Wunderman South Africa – Coca-Cola Swing For Good
BRONZE | iKineo – Loom Immersive Retail
BRONZE | Ireland/Davenport – Walking Dead Activation
[youtube]http://www.youtube.com/watch?v=gb3I4R58oZ0[/youtube]
SILVER | Gloo – FNB ATM Switch
Online Video
BRONZE | Liquorice – Chef Wendy’s Cook Along
[youtube]http://www.youtube.com/watch?v=eXVWo5Zml6s[/youtube]
GOLD | Ogilvy & Mather Cape Town – Klein Kimmie
[youtube]http://www.youtube.com/watch?v=RITxrVKgJfU[/youtube]
CORE AWARDS: BRANDED CONTENT
Branded Content
SILVER | Ogilvy & Mather Cape Town – Send your Facebook Profile to Cape Town
[youtube]http://www.youtube.com/watch?v=ERs4d5XjJ7s[/youtube]
SILVER | NATIVE – Nedbank Ke Yona (collaborated with The Institute of Amazing Shit, Net#work BBDO, BonNgoe Productions & Universal Productions)
GOLD | Hellocomputer – World’s First LIVE Tweeting Honey Badger (collaborated with DraftFCB Johannesburg)
[youtube]http://www.youtube.com/watch?v=xGTptt7iwj8[/youtube]
CORE AWARDS: INTEGRATED / MIX MEDIA
Integrated Digital Marketing / Campaigns
BRONZE | Lynne Mackenzie & Partners – Integrated Digital Marketing / Campaigns – Doritos house Party
[youtube]http://www.youtube.com/watch?v=BZbbZkX0fr8[/youtube]
BRONZE | iKineo – Loom Immersive Retail (collaborated with Michael Elion, Duvan -Durand – The Institute, Adam Hill, Daniel Ting Chong, Emma Cook)
SILVER | Yonder Media – Hungry Lion Mobile Coupon Campaign
[youtube]http://www.youtube.com/watch?v=fkCO13drNX4[/youtube]
GOLD | Hellocomputer – RAV4 Outdoor Website (collaborated with DraftFCB Johannesburg)
[youtube]http://www.youtube.com/watch?v=0h5RIDciv1U[/youtube]
Multi-platform Publisher (>3 platforms)
BRONZE | DStv Online – DStv Catch Up
BRONZE | EYEWITNESS NEWS (collaborated with Liquorice)
SILVER | Liquorice – whatsfordinner?
GOLD | DStv Online – Big Brother Africa
CRAFT AWARDS
Editorial (media – news, magazines, radio, and TV stations/networks)
SILVER | Daily Maverick
Interface, Interaction, Navigation, UX
SILVER | Ogilvy & Mather Cape Town – Be the Champion Coach (collaborated with OgilvyOne Cape Town)
SILVER | Hellocomputer – Toyota Hilux Dakar Emailer (collaborated with DraftFCB Johannesburg)
[youtube]https://www.youtube.com/watch?v=_Y9kbXmPXII[/youtube]
Graphic Design, Illustration, Animation
SILVER | Ogilvy & Mather Cape Town – #AudiA3Exchange (collaborated with OgilvyOne Cape Town & Platypus Productions)
SILVER | iKineo – Loom Immersive Retail (collaborated with Michael Elion, Adam Hill, Daniel Ting Chong & Emma Cook)
Tech. Innovation
SILVER | iKineo – Loom Immersive Retail (collaborated with Michael Elion, Duvan Durand – The Institute, Duvan Durand – The Institute & Daniel Ting Chong,)
SILVER | Gloo – Pixel Pong
SILVER | Hellocomputer – Toyota Hilux Dakar Emailer (collaborated with DraftFCB Johannesburg)
[youtube]http://www.youtube.com/watch?v=_Y9kbXmPXII[/youtube]
SILVER | 140 BBDO – Pinhole Camera Emailer (collaborated with Ninjas For Hire)
[youtube]http://www.youtube.com/watch?v=zEhk7lZhGIA[/youtube]
INDIVIDUAL & TEAM AWARDS
Best Editorial Team
Best Digital Editorial Individual
EYE WITNESS NEWS – Janine Willemans
Daily Maverick – Rebecca Davis
Best Community Manager
Liquorice – Jane-Anne Hobbs
EYEWITNESS NEWS – Dori Van Loggerenberg
Best Creative
Best Client Service
NATIVE – Elizabeth Janse van Rensburg
Best User Experience Designer
Hellocomputer – Ryno van Niekerk
Best Digital Strategist
Best Social Media Marketer
Best Paid-Search Marketer
Quirk – Linah Thandiwe Maigurira
Best Organic-Search Marketer
Synergize Digital – Tim Withers
Best Student
AAA – Luscha Brink & Melissa Fontini (Netflorist campaign)
Best Youngster
SPECIAL HONOURS
Best Agency
Best Publisher
Best Individual Contribution to SA Digital Media & Marketing
