Machine created a survival kit melodramatically entitled The Quintessentially Metaphorical Field Guide to Humans on Business Safari for Habari Media’s Tuongee Symposium attendees. Tuongee is Swahili for ‘let’s talk’, and this symposium is an annual two-day workshop where professionals from the digital media and marketing industry can exchange ideas and collaborate. This year the symposium was held at a safari lodge resort, and the survival kit armed the Tuongee attendees with the necessary tools to survive the unfamiliar world of ‘business safari’. A modern take on the classic boy scouts survival kit, The Quintessentially Metaphorical Field Guide to Humans on Business Safari was designed with function at its core.
The playfully curated survival products include the quintessential social lubricant, gin, which doubles as ‘Drinkable Mosquito Repellant’ (when combined with tonic water, of course); bees wax balm which fixes just about any skin disease under the sun and was thus fittingly called ‘SOS balm’; the essential piece of rope used to play cat’s cradle or to fasten a shoe lace; a flash disc of wonderful music entitled ‘Tune Stick’; and a guidebook.
The guidebook includes an animal personality test with sixteen animals and their personality traits, a collection of relevant yet irreverent games, and note-making paper at the back. The entire survival guide was packaged in a minimal birch wood box and was ultimately designed to guide the Tuongee attendees in their initiation into the wild outdoors. The items inside the box were set into a laser cut holding device, which also included the finer details of a map.
Written as tongue-in-cheek, the survival guide incorporates the pedantic detail of a Wes Anderson film with graphic illustration and dramatic writing. The design of the survival kit and all its included elements mimics a Scandinavian utilitarian instructional kit. The illustration style generated a series of faceted, geometric designs, creating a wire frame of each element, thus speaking directly to the digital audience.
Jake Bester – Executive Creative Director
Gareth McPherson – Group Creative Director
Dani Loureiro – Creative Director
Nicole Dalton & Kaeli Justus – Graphic Design
Gisele Human – Copywriting
Cassandra Leigh Johnson – Illustration
Travys Owen – Photography
Lucas R Adams of Kraftisan – Box product design and production