Fresh Meat: Luci Badenhorst



Luci Badenhorst is graduating from The University of Pretoria with a degree in Information Design. Her quirkiness, sense of style and meticulous attention to detail make her someone to watch. We caught up with Luci to chat about her experience as a student, and what she has planned for the future:


How, why and when did you become interested in design?

Design makes sense for me; it’s kind of like art for practical people.


What has your experience as a student been like? What valuable lessons did you learn along the way?

A wise guy once said the key to education is to teach you to do the work even when you don’t want to. I’ll certainly remember the fellow designers who all persevered with me. Our briefs were diverse and interesting work came from them. I developed new communication skills and let go of some bad ones, made time for time management and learned the true nature of design – people.




Tell us about the concept, process and result of your final project. 

The brief was to create a book about ‘a person of worth’. I decided to tell the story of my aunt and her remarkable attitude towards life’s misfortunes. The book celebrates the ups and downs of life and reminds us that what helps us through the tough times, is the promise of good times to come.






How would you describe your personal style, and what influences it?

I always hope to make something that seems to be quick and simple, while also showing a bit of meticulous attention to detail. Such an approach will mark a great achievement for me – making the laborious seem effortless. As for my personal style, I’m hoping to not pinpoint that for a very long time.


Describe your dream job.

Working in lovely office spaces, with nice people, good music and air conditioning.




What are you busy with at the moment?

We’ve got a final portfolio examination coming up; so it’s spit and polish, formatting and writing a lot of rationales.


What are your plans for the future?

I’m joining a company called Nicework in Johannesburg before the year is over. I’m excited and cannot wait to get working. Long term? I have many hopes.


Check out this video promotional video for It’s Nice That, which Luci made for the D&AD Student Awards open craft brief:




Keep up with Luci on Behance.






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