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SANBS ‘Prawn Surprise’ and ‘Uncle Frank’ TVCs

[vimeo width=”600″ height=”400″]http://vimeo.com/80977336[/vimeo]

 

Last week Net#work BBDO released a new ad campaign produced by Gentlemen Films, with the purpose of encouraging support for the South African National Blood Service over the festive season.

 

During the December holidays, blood supply levels dip drastically as people get wrapped up in the distraction of planning a vacation, entertaining visitors and enjoying the festivities. To keep blood supply up and to get donors in chairs over this time, the SANBS needed to communicate a compelling reason for people to give up some of their holiday downtime to donate blood.

 

Using the fact that holidays are seldom the uninterrupted bliss they ought to be, Gentlemen created two ads with a humourous slant – ‘Prawn Surprise’ and ‘Uncle Frank’ – which started flighting on the 2nd December on SABC and DSTV channels.

 

“Each festive season is fraught with innumerable impediments to relaxation, from the inevitable probability of explosive food poisoning to the exhausting life story of a distant relative. So, instead of asking people to donate blood to save others, we asked them to donate to save themselves…from these less idyllic holiday occurrences.”

 

networkbbdo.co.za

gentlemenfilms.co.za

 

[vimeo width=”600″ height=”400″]http://vimeo.com/80977497[/vimeo]

 

Credits:

 

Client: South African National Blood Service
Agency: Net#work BBDO
Executive Creative Directors: Jenny Glover & Brent Singer
Art Director: Juliet Honey
Copywriter: Chad Goddard & Jeff Tyser
Agency Producer: Caroline Switala
Production Company: Gentlemen
Director: Greg Rom
Producer: Vanessa La Trobe
Cinematographer: Willie Nel
Art Director: Kezia Eales
Wardrobe Stylist: Camilla Janse Van Vuuren
Editing Company: Gentlemen
Post Production: Blade
Editor: Willie Saayman
Music: Robroy Music

 

Prawn Surprise SANBS

Prawn Surprise SANBS

Prawn Surprise SANBS

Prawn Surprise SANBS

Uncle Frank SANBS

Uncle Frank SANBS

Uncle Frank SANBS

Uncle Frank SANBS

 

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