17 Dec Fresh Meat | Kyle Bowman
Fresh out of the AAA School of Advertising, graphic design graduate Kyle Bowman has also developed a keen love and interest in photography, graffiti and beatboxing. Currently interning as a designer at agency Grid Worldwide, we caught up with Kyle to find out what the future holds for him.
How and why did you become interested in Graphic Design?
Well, I’ve always known that the office life was not for me and that I wanted to do something with art. So, I decided to study Art Direction – however – after one year of Art Direction and Design, I kind of just fell in love with Graphic Design. The way design can change how we look at things, from a loaf of bread to the emotions you will attach to a brand, is what truly inspires me.
What has your experience as a student been like?
College was so great for me because I finally found a place that would let me explore my mind and the way it works, and then learn to control it. That helped me progress as a creative as well as a person. Finishing with a degree was just a bonus on top of the experience I took away from it.
What valuable lessons did you learn along the way?
I learnt so much, but the most valuable lesson I’ve learnt is to not over complicate things. Keep it simple and have fun. The other big lesson I learnt is that criticism is the best thing. It is what pushes you. Eventually it will push you so far, your best critic becomes yourself.
Tell us about the concept, process and result of your final year work.
My final brief was to develop a concept for Oppikoppi 2014. We needed a name that would describe the brutal chaos and beauty that is Oppikoppi. So, we created a term to describe it. Hieronymus Bos was the concept. It was an idea that could live long before and after Oppi, and become a term people would use to describe something as epic as Oppi. Whether it be waking up covered in green paint, in another province, from a crazy party or crowd surfing on a killer whale.
How would you describe your personal style, and what influences it?
I don’t think I have a style just yet. Just like Indiana Jones, I still have some creative exploration to do. That being said, my current style is greatly influenced by photography, geometry and music.
Describe your dream job?
My dream job would be to work as a photographer for National Geographic or Time magazine, so that I could explore every little inch of this mind blowing world we live in.
What are you busy with at the moment?
At the moment I’m working at Grid as well learning from the best, and absorbing like a sponge.
What are your plans for the future?
Short term, finish up my contract at Grid in February and either stay here or move on and discover more of this crazy industry.
Long term, change the world.
Where can we keep up with what you do?
You can follow me on Behance. When I’m not rap battling street vendors, I try to update it as often as I can.