18 Dec Fresh Meat: Jodia Steenkamp
Freshly graduated, Jodia Steenkamp is out to change the world one piece of communication design at a time. Passionately (to say the least) committed to making her mark in the name of Good Design, Jodia draws her inspiration from the world and believes that a human-centric approach is the foundation for all truly meaningful design. Jodia kindly shared some of her thoughts and work with us…
Where and what did you study?
I studied a BA in Graphic Design at Stellenbosch Academy of Design and Photography. I majored in Graphic Design and Art Direction with a Minor Photography.
How and why did you become interested in design?
From the dawn of age, design has not been a cardinal career one’s parents want their child to delve into. Fortunately my unequivocal interest in the creative community was advocated for and dates back to simple doodle sketches and the last minute epiphany that physical science was not my destined beat in standard eight. With the sudden change of subject syllabus from fine art to design, I was fortunate enough to be able to lay the first stone to what has been the most incredible and fulfilling decision I have made yet. Design’s ability to expand perspectives and leap fearlessly across media and recklessly ignore the rules is why design intrigues me. It gave me such reverence to visual communication and its importance. As a forefront to global contexts, the quintessential need to figure out ways of redesigning, developing tangible research, expertly communicated and working as a community is why I am in design.
In short… I am passionately curious.
What has your experience as a student been like? What valuable lessons did you learn along the way?
Sleepless, caffeinated and the most incredible experience with a group of strange individuals. To say it bluntly, the blood sweat and tears have literally been bled dry. Visual communication and pure, honest design has been my life for the past six years and it is only by experience that I can say I am passionately and curiously devoted.
There are valuable lessons I have been blessed to walk away with that are unaccountable. Two relatively relevant ones would probably be that there is no such thing as an insurmountable problem, and secondly… that we become ignorantly oblivious to our potentials if we confine our creative capabilities to linear paths. Mix it up, don’t be afraid to try new medias, new ways, new techniques – broaden your perspective.
Tell us about the concept, process and result of your final project.
Data Sheets – Playing with statistics.
In the last and final phase of my repertoire I present to you, the observer, the [gargantuan] ‘Globe Trotter’ infographic print. The gist of the matter derives from its meaning, being that of a person who travels worldwide on a regular basis.
The infographic maps out tediously self-collected information of the two clients, their year long travels around the globe, top 100 airport terminals, shops and restaurants within the terminals and outside relative to the clients, times, ticket information, seating preferences, luggage partialities and everything else involved with the act of travel.
With the attempt to achieve a somewhat archaic blue print (diazo printing) effect, through its vast parisian blue entirety and negative light coloured lines, the ‘Globe Trotter’ inforgraphic tries to unveil the entirety of what business travel entails by comparing two nonfictional clients.
The enormity of this infographic was indeed a meticulous challenge to say the least, which took forever and a day to map out, plan and invasion its final visage. Its 150cmx70cm framework was a time and soul consuming culmination to end off my tertiary affair.
How would you describe your personal style, and what influences it?
As a visual communicator, I have always been conceptually compelled and have always tried to challenge every brief I am faced with by recklessly challenging what society expects of me and my work. My strengths are grounded in my unmitigated passion for design as I set to be tenacious and courageous as I always attempt to think beyond the box. I thoroughly research my subjects, often applying unconventional yet relevant methods and mediums. This is because I believe that we become ignorantly oblivious to our potentials if we confine our creative capabilities to linear paths. My ‘style’ advocates for more than run of the mill creative communications and almost always excavating a multidisciplinary approach. The world is my inspiration, its current and past endeavours my source, its people my drive. Frank Chimero once said: “People ignore design that ignore people”. Human nature and interaction is what nourishes my ‘personal style’.
Describe your dream job.
To envision a dream job would mean to premonitory foretell my coming fate and just tempt what is not yet mine. All I ask for is a space that would allow me to research, experiment and build upon the collected creative knowledge derived from the current surrounding world we live in. I am a constant scholar. A novice recruit. A member of the multidisciplinary community fearlessly leaping, conceptually enticed and developing foundations of creative opportunities. That is my dream job.
What are you busy with at the moment?
At the moment I am freelancing when able; travelling; preparing for 2014 and needless to say, recovering.
What are your plans for the future?
Being an indispensable factor, I would temporarily say I see myself travelling/working within my profession and perhaps furthering my studies. A mouthful I am willing to put the truth to there is no such thing as an insurmountable problem/achievement.
In the future my hope is to secure a position with a refutable company that enables me to grow & develop my passion and expand on what I already know.
You can keep up with Jodia’s work by following her on Behance.