19 Dec Fresh Meat: Mari Scheepers
Mari Scheepers is a graphic design graduate who has just completed a 4 year BA in Communication Studies at the Northwest University in Potchefstroom. Browsing through her playful portfolio you get the sense that she really enjoyed making each piece. Her final collection of student work reveals her sense of humour, way with words, and interest in conspiracies. We got chatting to find out more.
How and why did you become interested in design?
Growing up I’ve always been very curious about the creative field. It’s my happy place. I truly can’t see myself doing anything else.
What has your experience as a student been like? What valuable lessons did you learn along the way?
It’s been an amazing adventure! I’ve had the best of times with the best of people. It takes a lot of hard work and many sleepless nights, however, having a positive attitude and enough enthusiasm gets you through! Learning keyboard shortcuts and staying organized (I’m still working on this last part though) helps to speed up your work tempo.
Tell us about the concept, process and result of your final project.
The brief for this project was to create a self-promotional corporate identity including a logo, business card, letterhead, invoice form, email tag, CD, posters and other promotional items. I created the brand “Legitimate Shit” to conceptually position myself as an in demand designer. I illustrate this idea by pimping out considered uncool and everyday objects, suggesting the ability to take on any conventional brief and deliver something extraordinary. To ultimately tie in this idea I made use of multi-coloured gradients to create 3 different (and somewhat outrageous) colour palettes. The typographic logo was sketched out by hand before refining it digitally. Different vector images, including a pair of Crocs and the South African 5c coin, were arranged into reflective compositions. Finally the different applications were printed on shiny metallic paper to complete the brand experience.
How would you describe your personal design style, and what influences it?
I guess my design style can be described as free and illustrative, I’m also quite into hand typography. I love being part of the creative process from start to finish, and by creating my own images and type I get to do just that! I also enjoy exploring different options until I find the best solution.
Describe your dream job.
Getting to work with other super creative colleagues on always exciting briefs in a beautiful environment sounds quite ideal!
What are you busy with at the moment?
At the moment I am busy sending out my portfolio, hoping for a great job opportunity.
What are your plans for the future?
To one day obtain an Art Direction position would be quite grand, but for now I plan on keeping up the hard work and to do well as a junior designer.
Where can we keep up with what you do?