Taking the ‘savvy housewife vs expert’ model to the extreme, these new explosive ads for Doom by TBWA\Hunt\Lascaris Johannesburg or ‘Doom Death Matches’ demonstrate the power of the poison.
Agency says, “The brief was simple, demonstrate the efficacy of the Doom range, because nothing equals the killing power of Fast, Deadly, Doom. So we set out to find four different challengers that can put that claim to the test. Of course they were doomed to fail, but it would be entertaining never-the-less.”
Here are ‘Explosion’, ‘Machine Gun’, ‘Jackhammers’ and ‘Strikers’ complete with live (but not for long) roaches, and legit action movie soundtrack.
Agency: TBWA\Hunt\Lascaris johannesburg
Executive Creative Directors: Matthew Brink; Adam Livesey
Creative Director: Justin Wright
Art Directors: Renier Zandberg; Shane Forbes
Copywriters: Mike Vines; Vincent Osmond
Account Management: Vanessa Maselwa
Agency Producer: Heather Hewer
Director: Lourens van Rensburg
Production Company: Seven Films
Post Production Company: Left
Audio Engineer: Louis Enslin
Sound Design: Produce
Editor: Nick Goodwin