Bell’s Whisky ‘The Reader’ TVC



The pay-off line turned catchphrase, “Give that man a Bell’s” returns in this heart-warming, ‘I’m not crying, it’s just raining on my face’ TV commercial for the Whisky brand. Feeling more like a short film than an ad, the piece by storytellers King James and Velocity Films beautifully tells the touching tale of a father whose intrepid spirit demonstrates just what it takes to be a true Man of Character. The ad was released late last week and has received a tremendous response since.




Agency: King James
Group Chief Creative: Alistair King
Executive Creative Director:  Matt Ross
Executive Creative Director: Devin Kennedy
Creative Director: Mike Wilson
Art Director: Cameron Watson
Agency TV Producer: Caz Friedman
Client Service: Sheri Cook
Production Company: Velocity Films
Director: Greg Gray
Production House TV Producer: Helena Woodfine




  1. It’s very Amstelesque which I guess is fine considering its all Brand House/Velocity but this is absolutely superb. Congrats everyone. Probably going to beat the Chef at Loeries 😉

  2. This is awesome.