Toyota Land Cruiser Prado | Border Post



In this new TVC by Draftfcb Johannesburg, the Toyota Land Cruiser range is put through its paces in a fast-paced car chase through an African desert.


Draftfcb Johannesburg Executive Business Director, Mike Di Terlizzi explains the brief, “Our brief was to use the launch of the new Land Cruiser Prado – and position it as the hero – to showcase the off-road prowess of the Toyota Land Cruiser range. This execution leaves no room for doubt that the Land Cruiser is at home in Africa. Not only is it powerful, tough and reliable, it absolutely dominates any terrain in which it finds itself. From the car chase and the amazing off-road capability shown in the commercial, to the awkward and yet humorous situation shared by the driver and the border guard, it shows that Toyota, and Land Cruiser, understand the spirit of Africa and what a driver needs from a vehicle on the continent.”


The ad was shot over three days in Calvinia in the Northern Cape.




Agency: Draftfcb Johannesburg
Executive Business Director: Mike Di Terlizzi
Account Director: Greg Baker
Chief Creative Officer: Brett Morris
Creative Director: Tian van den Heever
Art Director: Dani Meneghin
Copywriter: Liam Galt
Strategic planner: Tim Allemann and Ashleigh Albertyn
TV production: Barbara Clarke
Media planners: Gwen Bezuidenhout

Production house: Goodcop
Director: Daniel Levi
Producer: Tess van Zyl

Post-production: Left, Blade, Freq’ncy





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