adidas Originals Relaunches The Stan Smith

Stan Smith


South African fashion favourites Jackie Burger, Crystal Birch, Arthur Malan-Murison and Keith Henning of Adriaan Kuiters join the likes of Andy Murray, Sky Ferreira and Max Greenfield (Schmidt from New Girl!) in welcoming back the iconic Stan Smith, designated as the signature sneaker of American tennis champion Stan Smith in 1972.


Smith’s namesake shoe was there when he won titles in major tournaments, including the 1968 U.S. Open, 1970 Australian Open and 1972 Wimbledon titles. Transcending far beyond its success as merely a tennis sneaker, though, the shoe has evolved to become a revered style icon, loved by designers, editors and collectors alike. As a result, the shoe has been introduced in numerous colors and fabrics over the years, in addition to the classic, all-white with-green-ankle-tab option, becoming adidas’ best-selling shoe of all time, with over 30 million pairs sold.


Re-launched recently as a new silhouette, the adidas original is being celebrated in a global campaign featuring influencers giving a shout-out to the classic. Representing the South African component of the campaign are:


Editor of ELLE South Africa, Jackie Burger



Stylist and Milliner Crystal Birch



Designer behind menswear label Adriaan Kuiters, Keith Henning



Creative Fashion Director at GQ Style South Africa, Arthur Malan-Murison



The Stan Smith shoes are available at adidas Originals stores as well as a store is good in Cape Town at a recommended retail price of R999.00.


Follow adidas Originals on Instagram (adidasZA) and Twitter (#StanSmith) for updates.


Crystal Birch Stan Smith

Crystal Birch

Crystal Birch Stan Smith

Keith Henning

Keith Henning

Keith Henning

Jackie Burger

Jackie Burger

Jackie Burger

Arthur malan

Arthur malan


Video Credits:


Motion City Films

Executive Producer: Jason Plumbly

Director/Producer: Helen Raine

DP: Kim Hinrichs

Second Camera: Zenn Van Zyl

Camera Assistant: Mavric De Beyer

Stills Photographer: Paul Cocks

Make Up Artist: Kaley Meyer

Production Assistant: Sarah Biggs


Creative Director: Andrew Shaw, Marco Russolillo

Art Director: Blaize Windscheffel, Genie Botha

Copywriter: Luke Lockhart-Ross

Account Manager: Sarah Walmsley


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