The newly released KFC TV commercial directed and shot by Kim Geldenhuys in Bangkok, Thailand, seeks to show that no matter where you are in the world you can find a taste of ‘home’ due to KFC’s 15 000 outlets in over 105 countries. The ad follows a home-sick South African girl who has emigrated to Thailand with her mother where she finds it difficult to assimilate into her new environment. A new friend of hers helps her with the home-sickness by taking her to a KFC where she gets “a taste of home.” No matter where you are and how different your environment is, one thing remains constant, the taste of KFC.
Here are some behind-the-scenes shots from the making of the commercial.
Agency – Ogilvy & Mather Johannesburg
Creative Partner on KFC – Mike Martin
Copywriter and designer – Jordan Tryon
Art Director – Thule Ngcesi
Production house – Egg films
Director – Kim Geldenhuys