Volkswagen Polo Vivo: The Hit



Almost exactly one year on, Ogilvy & Mather Cape Town have released a follow up to Volkswagen’s Polo Vivo TVC ‘The Answer’ which plays off the premise, “If Volkswagen can make Polo Vivos available for such a crazy price, then who knows what other crazy things might happen?”


In this commercial titled ‘The Hit’ an involuntary reaction becomes the next nationwide sensation.




Executive Creative Director: Chris Gotz
Creative Director: Jacques Massardo
Art Director: Matthew Pullen
Copywriter: Dean Paradise
Agency Producer: Cathy Day
Group Business Director: Greg Tebbutt
Business Director: Rowan Eva

Production Company: Your Girlfriend
Director: Trevor Clarence
Executive Producer: Linda Bogle

Editing Company: Left
Editor: Saki Bergh

Composer: Say Thank You
Sound Studio: Produce Sound
Sound Engineer: Louis Enslin

Post Production: Black Ginger


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