Act II Popcorn | Not Just For Movies Anymore



A fast-paced, gun chase-featuring local TV ad for Act II Popcorn with an unexpected ending. The commercial was created by Volcano advertising and directed by Egg Films’ Slim and shares the news that with their new already-popped product, the usually microwaveable popcorn brand is not just for movies anymore.




Advertising Agency: Volcano
Creative Director: Francois Boshoff
Art Directors: Tarryn Bezuidenhout, Lucky du Plessis
Agency Producer: Michelle Lyne

Production Company: Egg Films
Director: Slim
Director of photography: Werner Maritz
Production co-producer: Nicci Cox
Executive producers: Colin Howard, Nicci Cox

Post production: Pudding / Left Post Production / Sterling Sound
Editing company: Left Post Production
Editor: Julian Redpath
Music / Music publisher: Clare Vandeleur





  1. Hmmm…It’s a little confusing. Seems like the sentiment is that the hero is literally involved in the action of this classic movie scenario which makes the line at the end -“not just for movies anymore”- seem disconnected. Unless it’s just me. Lol.

  2. Think it's simple and smart

    The way I saw it was it was supposed to mislead you into thinking you were watching a movie but in actual fact he had stumbled onto the situation in real life. I think it’s simple and smart.