12 Mar Tuffy Ice-Cream Truck by Saatchi & Saatchi
This is great! To let people know that Tuffy’s scented bin liners work to disguise bad odours, Saatchi & Saatchi chose the smelliest thing they could find – a garbage truck – for a sweet makeover.
Impersonating an ice-cream truck, the candy-striped garbage truck rolled into Sea Point and along the promenade on Saturday the 22nd of Feb. With a giant melted ice cream sculpture on the roof of the truck elevating its height to over 5,3 metres and traditional ice cream truck music serenading passers-by, it could hardly go unnoticed.
The activation took five months from planning of concept to implementation and seven days to dress the truck and create the sculpture. Rory Murray, Marketing Director at Tuffy Brands says, “We love that our brand has the ability to be playful and have fun, while still communicating this product’s obvious benefit. The agency did an amazing job of conceptualising something that seemed completely far-fetched and made it a reality.”
Gavin Whitfield – Executive Creative Director
Yvonne Hall – Associate Creative Director/Art Director
Mimi Cooper – Associate Creative Director/Copywriter
Andrew Chandler – Art Director
Sarita Immelman & Marcelle Labuschagne – Designer
Bauke Brouwer – Director/DOP/Editor
Lee-Anne Jacobz & Ali Coetzee – Agency Producer
Candice Brouwer – Producer