The latest Standard Bank ad by TBWA\Hunt\Lascaris and Egg Films takes us back to childhood through a young girl’s trip to a Standard Bank ATM with her father. On her way there the girl sees an assortment of characters and toys come alive in the city-scape from a small pink creature in a manhole to an enormous blue giant in between two buildings. A normally uneventful trip to an ATM is anything but that for a girl whose imagination is still flourishing.
The ad launches Standard Bank’s new app which aims, through technology, to put childlike joy back into managing your finances. The bank says, “Remember those exciting trips to the bank with your mom or dad when you got your first bank card or used the ATM for the first time. It’s time to feel that way again with our new app for tablets.”
Director Slim and his talented art department created 90% of the girl’s imagination in camera, with Sinister Studios handling the rest in post.
Executive Creative Director: Adam Livesey / Matthew Brink
Creative Director: Mike Groenewald
Copywriter: Nico Botha
Art Director: Nicola Taylor
Agency producer: Jerry Sekhwela
Production Company: Egg
Director of photography: Tim Pike
Producer: Nicci Cox / Dagny Warmerdam
Executive producer: Colin Howard / Nicci Cox
Post production: Pudding / Sinister Studios / Sterling Sound
Editing: Left Post Production
Editor: Saki Bergh
Music publisher: Rich Aronson