Wrapped in bright and exciting graphics, the first SHOUT SEED Library was launched last week Thursday at the Eisleben Road Primary School in Mitchell’s Plain. The first of many libraries that will be popping up in disadvantaged areas throughout the year, the space aims to redesign the future for young minds, freeing them to soar beyond the cul de sac of crime.
Developed by ad agency BBDO and sponsored by SHOUT SA, the project seeks to provide a slightly different solution to a crime problem that has plagued our country for generations. Chairman of SHOUT SA, Gavin Koppel, says, “Education eradicates incarceration, this is in essence the silver bullet for a safer future for all South Africans. But education has to start at an early stage in an impactful, fun way – what better way to stimulate this than a library.”
In partnership with AOJ Architects, BBDO built the space that reinvents what a library can, and should be, by incorporating elements like; a study/reading room that doubles up as a training and workshop area for the community, outdoor swings, and a Jojo tank with a tap for grey water collection and irrigation. All in hope of giving children a platform to enjoy the freedom that only books can provide.
Creative Chief of BBDO, Mike Schalit says, “This is not just a once-off, it’s all about sowing more S.E.E.D.’s to grow more young minds for a more vibrant next generation of South Africans. We challenge more companies to come forward and help liberate the finances to make it possible. We make a living by what we get – we make a life by what we give.”
Sponsorship: SHOUT SA
Designer: Emma Strydom
Architects: Architects of Justice
Books and Librarian: BREADLINE AFRICA
Partners: Nelson Mandela Centre Of Memory and 567 Cape Talk.