Woolworths launches their Winter 2014 fashion campaigns online and on TV today. This is their latest for Studio.w which introduces supermodel Joan Smalls as the face of the brand this winter.
They had this to say, “Meet the elegant and stylish face of Studio.w for Winter 14, supermodel Joan Smalls. Born in Puerto Rico, Joan is listed by Models.com as the number 1 supermodel in the world. Known for her long legs and ultra sophisticated look, Joan is the perfect fit for our Winter collection, which is all about urban style with a modern edge.”
The lookbook was shot by Nagi Sakai and styled by Vittoria Cerciello and the video was shot by Pete Verster-Cohen from Big Sky Productions.