In the run up to the 2014 general elections on the 7th of May come the inevitable promises and ad campaigns. We’ve yet to find out what will happen at the polls but who has released the winning TV campaign?
SA’s leading party, the ANC, have launched one beautifully shot TV ad with the message “Together We Move South Africa Forward.” The commercial was made by Ogilvy & Mather Johannesburg and produced by Star Productions, who say, “A patriotic ode to ordinary South Africans, this is a piece of work we are really proud of. Regardless of your political affiliations, take a look at this poetic reflection on the growth of our still fledgling nation.”
The official opposition party, the Democratic Alliance opted for a series of ads asking “What are you #LookingForwardTo under a DA government?”.