Shot on location in Soweto and central Johannesburg, this good mood TVC by TBWA\Hunt\Lascaris for Smoothies features an energetic, retro-styled young man dance-walking through his commute from home into the city. His mood and moves are infectious and as he passes people on his journey they can’t help but join in. Not a new idea, sure, but fun to watch. Which was the aim of this game. Director Fausto Becatti says, “I wanted to create something that leaves viewers feeling pumped up after they watch it.”
Street castings were held in Soweto to ensure that the commercial is peopled with local characters including young pantsula dancers, a dashing old tap-dancer, and a larger-than-life street hawker. The soundtrack was created by Wonga Music’s Monde Mkhizwana specifically for the spot.
Creatives: Adam Livesey, Justin Wright, Kamogelo Sesing, Thibedi Meso and Sheldon Stewart.
Agency Producer: Jerry Sekhwele
Prod Co: Picture Tree
Director: Fausto Becatti
Executive Producer: Gary King
Producer: Scott Njumbuxa
DOP: Eugenio Galli
Art Director: Adi Koen
Choreographer: Thabo Seabi
Post: Mushroom Media
Editor: Warwick Allan
Original Music: Monde @ Wonga Music
Sound Design: Louis @ Produce