Coca-Cola #RainbowNation by FCB Johannesburg

[youtube]https://www.youtube.com/watch?v=ptRLbEbMMSg[/youtube]

 

The latest from FCB Johannesburg is a colourful brand activation for Coca-Cola that celebrates 20 years of democracy in the “Rainbow Nation.”  The term “Rainbow Nation” was coined by Desmond Tutu as a representation of the multiple races and cultures of people that were coming together at the end of Apartheid to make one nation. Twenty years on, FCB and Coca-Cola got together with Fred Stern from the USA, known as The Rainbow Maker, to create rainbows in the sky around Johannesburg CBD by capturing the sun at specific angles through a mist of water. The act celebrates the 20th anniversary of South Africa’s democracy, which falls on Freedom Day, the 27th of April this year. In this video South Africans of all colours of the rainbow can be seen coming together to enjoy the spectacle.

 

Credits:

 

Chief Executive Officer: Brett Morris
Executive Creative Director: Jonathan Deeb
Creative Directors: Grant Sithole, Collette Wasielewski
Designer: Tshepo Mosoeu, Liana Liebenberg, Susan Aukema
Production: Vanessa Borthwick, Ginny Daly
Group Account Director: Reagan Kok
Photographer/Production House: Burley Boys – Daryl Burley & Barend Stofberg
Sound: Fine Tune
Music: Pulse Music
Additional credits: Fred Stern (The Rainbow Maker), Gerhard van der Heever (Water SFX)

 

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One Comment

  1. fOR MORE INFORMATION ON THE MAN WHO CREATED THE RAINBOWS SEE THE RAINBOWMAKER WEBSSsITE AT http://www.rainbowmaker.us