NSRI | Anyone Can Save A Life



This newly released awareness campaign for the National Sea Rescue Institute was done pro bono by Ogilvy & Mather Cape Town. The series of print ads features beautiful photography by Guy Neveling of NSRI volunteers from Kommetjie, Simonstown, Strandfontein, Bakoven and Table Bay at work, with a few unexpected extras. The copy reads, “Anyone can save a life. All it takes is a donation.” Which began with the donation of time by everybody involved to produce the campaign.






The cast:

Young boy : Ilyaas Osman

Little girl : Keryn Barlett

Granny : Gill Ingram



Creative Group Head: Prabashan Pather

Art Director: Delano Chengan

Copywriter: Yazeed Solomons

Retouching: Tim Lake

Photographer: Guy Neveling

Producer: Merle Bennett

Account Director: Ryan Rabinowitz.


Guy Neveling

Ogilvy CT

Between 10 and 5