23 Apr NSRI | Anyone Can Save A Life
This newly released awareness campaign for the National Sea Rescue Institute was done pro bono by Ogilvy & Mather Cape Town. The series of print ads features beautiful photography by Guy Neveling of NSRI volunteers from Kommetjie, Simonstown, Strandfontein, Bakoven and Table Bay at work, with a few unexpected extras. The copy reads, “Anyone can save a life. All it takes is a donation.” Which began with the donation of time by everybody involved to produce the campaign.
Young boy : Ilyaas Osman
Little girl : Keryn Barlett
Granny : Gill Ingram
Creative Group Head: Prabashan Pather
Art Director: Delano Chengan
Copywriter: Yazeed Solomons
Retouching: Tim Lake
Photographer: Guy Neveling
Producer: Merle Bennett
Account Director: Ryan Rabinowitz.