Nando’s aren’t pulling any punches in their “Every Party Needs A Puppet” campaign launched in the run up to the 2014 National and Provincial Elections. Not taking sides, rather taking a comical stab at all the prominent political parties equally, the campaign calls for public debate on social media.
The brand explains:
If you think the leader of your party (or any other party for that matter) is behaving like a Muppet, don’t be a puppet, tweet an open letter to them, tagged with #HotOrNot. Because we’re as good on the left wing as we are on the right, with a level of heat for every palate, we’d like you to add your comments from the mild to XX hot to the election debate by telling politicians which of their policies, comments and behaviours are HOT and which are NOT.
To help you raise your game we’ll be putting “Party Finger Puppets” on our sauce bottles in the major supermarkets nationwide, so you can fire up the election debate at your next party/braai/dinner and give politicians the “thumbs up” or “the finger” wag they deserve.
We have an XX Hot viral marketing team on stand-by to make sure your clever, honest and funny #HotOrNot open letters get the attention they deserve. Being Nando’s, we’re fans of wit but we’d like you to keep it constitutional and avoid fowl language – but no kid gloves; you shouldn’t be in politics if you can’t take the heat. Oh, and please don’t tweet when you’re “on the sauce” (unless it’s Nando’s).
Why are we doing this? The fieriest political debates often happen at the kitchen table and Nando’s as the sauce of democracy with a heat to match every party is often there, adding our trademark spark and comedy. No politician has ever had us in their pocket (we’ve got too much bottle) and now it’s your turn to show SA you’re no puppet.
Nando’s will be delivering “Food Parcels” and Nando’s sauces with their signature Party Puppets to the authors of the most retweeted #HotOrNot open letters every day until elections.
Puppets designed by Justin Plunkett:
The making of the puppets: