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Missshape x Thithi Nteta

Missshape x Thithi Nteta | The Second Ambassadors Collection

Missshape x Thithi Nteta

 

Last year local womenswear label MISSSHAPE by Jamal Nxedlana announced its Ambassadors project: a series of creative collaborations with individuals or brands who have a distinct style but aren’t involved directly in the design or production of fashion.

 

The first collaboration, which you can see here, was produced last year together with youth culture specialist Anthea Poulos, and debuted at the annual Durban Fashion Fair.

 

Missshape now presents its second collaborative offering together with Thithi Nteta whose career has spanned fashion blogging, project managing, styling, and working as a publicist for the WKND SOCIAL. The choice to make Thithi the brand’s next Amabassador was an easy one. Jamal describes her as the epitome of the Missshape woman: beautiful, bold, astute, modern and super fashionable, of course.

 

The one-time team decided to work without a concept to start, focussing instead on the individual garments and allowing a story to develop through the pieces which has resulted in an eclectic collection of exciting separates. Jamal says, “Parts of the collection feel Japanese, other parts have an American sportswear vibe and there’s maybe even a bit of punk in there”.

 

The lookbook was shot at the Dokter and Misses showroom in Braamfontein and was photographed by founder of Gaschette, Steve Marais. The collection will hit stores in June 2014.

 

Credits:

 

Photography – Steve Marais
Styling –  Thithi Nteta
Production – Jamal Nxedlana
Model – Adera Kachienga

 

Missshape

 

Missshape x Thithi Nteta

Missshape x Thithi Nteta

Missshape x Thithi Nteta

Missshape x Thithi Nteta

Missshape x Thithi Nteta

 

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