A ‘Vote NSPCA’ Campaign by The Hardy Boys



These whimsical ‘Support the NSPCA’ posters popped-up on lamp posts all around Durban today, just one day before the 2014 general elections. It turns out that local advertising agency The Hardy Boys created the posters on behalf of the NSPCA to raise awareness around animal welfare. They cleverly added matching posters onto to the bottom of the election posters of various political parties.


The animal welfare organisation’s spokesperson Christine Kuch explained: “Elections are generally a time when South Africans reflect on issues that are important to them. Our aim with this campaign is to remind voters that the welfare of all animals should be one of those issues.”


While this campaign might be tagging onto the upcoming elections, the aim of the campaign is not to urge voters to boycott the elections. “We believe everyone who is eligible to vote should exercise that right. But as they cast their votes we hope they spare a thought for the millions of animals who don’t have a voice,” says Christine Kuch. She also highlighted that the NSPCA was not endorsing any political party, but it hopes that more parties include the welfare of all animals on their election manifestos in future.


“Jobs, economic empowerment and the environment are tremendously important issues. But we believe strongly that how a nation treats its animals is as important. It’s a measure of the country’s maturity and compassion,” Kuch said.


Support the NSPCA by checking out their fundraising efforts on their website and Facebook.


See more work from The Hardy Boys on their website.








  1. Good job.

  2. YAY that is so clever!

  3. Too close too this! http://osocio.org/message/election_poster_skate_attack/

    Hmm, I think too much of a copy.

  4. i agree with snarky. these are brilliant!

  5. Pretty rad – even if it is a bit close to the other one.

  6. awesomeness – brilliant

  7. Hmmm… I like it, considering Durban is a decade behind in the industry, this is pretty ground-breaking. I mean… you can’t blame them for not being able to check if an idea’s been done with internet lines made out of wonga?

  8. It’s been done.
    What more is there to say?
    Tired of people praising and awarding work that someone else has already done.

  9. ooh it’s been done….
    big whoop
    spiderman’s been redone four times.
    People still love it. People love this. Nobody knows (or cares) that it was done in Germany by someone else which was probably scam in any case.
    It works very hard for the SPCA.
    As a piece of tactical work it’s brilliant.
    maybe you guys should stop trolling the net, and start interacting with the real world.

  10. Dave there are 2 sides to this: Yes it does work hard for a good cause and has created a lot of good publicity, so it’s a good thing that it has been created. But it cannot be celebrated as overly original or ground breaking since it was so closely modeled on another campaign.

  11. Anyone who’s worked in any creative field knows that sometimes these things happen. It’s not impossible that it was just an accident.

  12. Nice exposure for the SPCA, but its way to similar to the skate example. There is no originality in this idea and that is a pity. Anyone can look at great international work and “adapt” it to a different context. disappointing.