16 May Ads This Week: Interactive Videos, Stubborn Dogs and a Secret Menu
Client: Gidani (National Lottery)
Agency: FCB Cape Town
Production Company: Hellocomputer
Executive Creative Director: Mike Barnwell
Creative Director: Andrew Pearson
Art Director: Ana Rocha
Copywriter: Jason Wiltshire
Digital Creative Director: Grant Campbell
Lead 3D Artist: Brendon Cahill
3D Artist: Dillan Fuller
Producer: Lesley-Anne Van Der Nest
Project Manager: Wesley Loots
An integrated campaign from FCB Johannesburg featuring television, radio, print and press advertisements, billboard executions and a digital presence has launched the locally manufactured Toyota Quest to South Africa. Conceptualised by the creative team of CEO Brett Morris, Tian van den Heever, Melusi Mhlungu and Monde Siphamla, the campaign aims to convince prospective family car buyers that they can now get everything they trust in a Corolla at a price they can afford.
The TVC, shot in one day by Anton Visser of Velocity Films at the FNB Stadium, shows the Quest’s key target market – a young family – seemingly experiencing a groundhog day moment. They repeatedly walk to climb into and drive off in, walk to climb into and drive off in, walk to climb into and drive off in their Corolla Quest before a cut-away reveals two guards rewinding and fast-forwarding the security footage in a bid to identify the stylish car.
Brand Manager: Natasha Eddie
Advertising Manager: Xolelwa Nomgca
Creative agency: FCB Johannesburg
Executive Business Director: Mike Di Terlizzi
Group Account Director: Wendy Pringle
Chief Creative Officer: Brett Morris
Creative Director:Tian van den Heever
Copywriter: Melusi Mhlungu
Art director: Monde Siphamla
Strategic planner: Tim Alleman and Ashleigh Albertyn
TV production: Barbara Clark
Media planners: Gwen Bezuidenhout
Production house: Velocity Films
Director: Anton Visser
Post-production agencies: Blade, Freq’ncy
An anti-word of mouth digital campaign from Chicken Licken.
We all like to receive tip offs on secrets before they break, so here is yours. A South African food franchise has just introduced their own secret menu, and here are all the facts. International site, HackTheMenu.com, lists all the places that host secret menu items that require some kind of special invitation or password in order to get access. And who is featured on there this week? SA’s very own Chicken Licken. They are the first South African fast food joint to be featured on Hack The Menu. If you want to try something new and exclusive, find out more here.
Credits: Net#work BBDO, Retroviral
Bobtail is SA’s most loved dog food. It is positioned as the dog food for strong South African dogs. It’s a well known canine truth that when a strong South African dog gets hold of something they like, come hell or high water, they won’t let go. However, when tempted with something as delicious as Bobtail Biscuits, they will. We chose moments when you really need them to open up – an oxygen supply, the last piece of a huge puzzle and a winning lottery ticket to demonstrate that for a strong minded dog, a Bobtail Biscuit trumps anything.
Agency: Joe Public
Art Director: Steve Dirnberger
Copywriter: Katherine Glover
Creative Director: Roanna Williams
Chief Creative Officer: Pepe Marais
Photographer: Michael Lewis
Account Manager: Erika Spethmann
Goodbye Serious, hello relevance. It’s that moment of comic relief flanked by the daily humdrum of the ratrace that Unilever brand Wall’s Ice Cream plans to leverage in an innovative new online campaign by DDB. The brand last year embarked on an ambitious repositioning exercise to align the globally loved brand to the ideal and payoff Say Goodbye To Serious. The new campaign is not only expected to effectively communicate and engage consumers on Wall’s new platform but also go viral. Simple but effective and impactful, the campaign features literal interpretations of its positioning through YouTube features. Three yawn-worthy mock current affairs programmes were created for the medium featuring anchor Rick Roberts and personalities that include an Australian politician as well as a Canadian-American campaigner from Saskatchetoon who are barely more viewable than watching paint dry.
Central to the campaign are the interactive pop-up questions offering viewers the opportunity to ‘Keep Watching’ or ‘Say Goodbye To Serious’ where after unexpected humour follows and the gravity of serious content is deflated, literally. The newsworthy and headline-designed titles of the videos, the about-turn content as well as the tail end content encouraging sharing, is sure to fuel the campaign’s viral appeal.