30 May Ads This Week: Taxidermy and Fine Dining in the Sky
Havas Worldwide Johannesburg has launched a new television commercial produced by Velocity for South African Airways, South Africa’s national flag carrier and also the country’s largest airline. The airline has not engaged in an advertising campaign in several years and commissioned a project aimed at recapturing the hearts and minds of its market and positioning it as a world-class airline.
Havas Worldwide Johannesburg Business Unit Director, Kerryn Clayton, says, “We were aware that SAA had not run a TVC in many years, and understood that this campaign had to emotionally connect with the audience and develop a sense of pride in the national carrier. We based the creative execution on the concept of ‘connections’ showing how travellers on SAA connected with each other through their love of Africa and South Africa.” Chief Creative Officer, Eoin Welsh adds, “The campaign is aimed at encouraging the world to explore Africa in all her glory, and Africans to explore the world and all it has to offer. It instils a sense of not only African, but also continental pride, and encourages the world to come explore and invest in our continent.”
Chief Creative Officer: Eoin Welsh
Creative Director: Laura May Vale
Copywriter: Lisa Bayliss
Art Director: Brad Stapleton
Client Service, B.U.D: Kerryn Clayton
Producer: Michelle Kemp
Production House: Velocity
Director: Tristyn von Berg
Producer: Saskia Findlayson
D.O.P: Peter Tischhauser
Hollard Insurance has launched a bundle of five easily accessible, day-to-day living insurance products including PetSure, health insurance for sick pets. With the help of Sven Ulhig of Studio UHU, an Auckland Park-based design agency, and Bryanston-based An Improbable Relationship Films, better known as AIR Films, they’ve released a new brand identity along with a series of 45-55 second internet commercials advertising their new offering. This is the spot for PetSure. Director, Matthys Boschoff says, “I absolutely love a left of centre and slightly dark sense of humour. Releasing work online as opposed to a more censored or sensitive medium like TV really allows one to be more irreverent.”
Producer: Marge Hughes
Director: Matthys Boshoff
Writer(s): Matthys Boshoff & Charmaine Weir-Smith
Actress: Charmaine Weir-Smith
DOP: Willie Nel
Editor: Jason Basson @ OBPP
JWT and Platypus Productions have released a new TV commercial for Sinutab, aptly titled Big Head.
Executive Creative Director: Jonathan Lang
Art Director: Gareth Pretorius
Copywriter: Jonathan Commerford
Producer: Rochelle April
Production House: Platypus
Director: Ian Chuter
DOP: Vicci Turpin
Art Director: Sally White
Post, VFX, Final Grade: Searle Street Post
SkyDine, the innovative in-flight activation from Robertsons Herbs & Spices, has registered a record number of successes for the Unilever brand. Conceived by The Hardy Boys, SkyDine involved serving a haute cuisine, three course meal designed by celebrity chef Reuben Riffel to four planeloads of unsuspecting passengers on kulula.com. “The idea”, says Hardy Boys Executive Creative Director Geoff Paton, “was to show how Robertsons can make the unremarkable extraordinary. Robertsons Spices have the power to transform any meal, and we saw airline food as the perfect way to give the idea lift off”.
And lift it did. Partnering with digital agency Liquorice and managed communication firm marcusbrewster, SkyDine scored significantly in social media and publicity leverage respectively. A two-minute clip of the SkyDine activation has generated over 258 900 views to date and was the Number One Ranked Clip in the March 2014 YouTube Ads Leaderboard.
Platinum Seed Digital Marketing, partnered with 24.com to build the Ultimate Braai Master website for the production company Cooked in Africa. South African filmmaker, passionate foodie and top local celebrity chef, Justin Bonello founded the production company in 2003. Justin is not only heavily involved with the production of The Ultimate Braai Master, but he also co-hosts the series, along with three other judges. It is the first original, reality-based food competition to hit local South African TV.
The website was designed with a major focus on being a must-return destination for people interested in all things: braai. The Ultimate Braai Master website also needed to create a consistent user experience, regardless of the device used to access it, such as via mobile, tablet or desktop.
The interactive site allows users to access previous episodes of the TV show, as well as additional info about the destinations and the accommodation for each episode. The mouth watering braai recipes are also accessible from each episode, as well as the results after elimination and behind the scenes footage.
Additional extras include a unique user generated content component, which allows website users to ask an expert about braai related queries, to share braai pics, tips and videos, all for the chance to win great prizes.
Visit the site at www.ultimatebraaimaster.com.