Ads This Week: Projection Mapping, Musical Tongues, and Beer




Awkward moments by FCB Cape Town for Musica 


There are moments in life when you can’t find the right words, but a song says it perfectly.




Agency: FCB Cape Town
Production Company: Bioscope
Executive Creative Director: Mike Barnwell
Creative Director: Andrew Pearson
Art Director: Ana Rocha
Copywriter: Jason Wiltshire
Agency Producer: Jill Garnham
Director: Hylton Tannenbaum
DOP: Devin Toselli
Editor: Anthony Lee Martin @ Deliverance
Audio: Arnold Vermaak @ We Love Jam
Executive Producer: Daniel Kaplan



A time-traveling soccer fan for SuperSport


A TV commercial by Thackwell & Whittaker and 7Films for ‘We Are Brazil’ on SuperSport, the official broadcaster of the 2014 FIFA World Cup.


Agency: Thackwell & Whittaker
Production Company: 7Films
Director: Lourens van Rensburg
DoP: Kim Hinrichs
Executive Producer: Jason Plumbly
Producer: Benjamin Kaufman
Producer South Africa Leg: Saskia Finlayson
Line Producer South Africa Leg: Dianne Mare
Editor: Lucian Barnard from Deliverance Post Production




A video mapped dance routine for Nissan


Kilowatt AV, a premier technical solution partner to the live event industry, and production company Mushroom Productions recently produced a choreographed, video mapped, dance routine for the launch of Nissan South Africa’s new X-Trail and Qashqai vehicles.


Kilowatt AV says, “The brief was to convey Nissan’s move into the urban market and – as with all our events – to help create a unique and memorable experience. Our approach involved working closely with our client to interpret their ideas into an impactful event design. We customized several elements for the shows, the highlight being the choreographed 3D animation – which was produced by content and animation studio, Lucan.”



A manifesto by TBWA\Hunt\Lascaris for Datsun



Agency: TBWA\Hunt\Lascaris
Production Company: Picture Tree
Director: Fausto Becatti
Executive Producer: Gary King
Producer:Scott Njumbuxa
DOP: Willie Nel
Editor:Schalk Van der Merwe
Art Director: Adi Koen
Post Production facility: Deepend





Behind the Scenes of TJDR’s TVC for Windhoek


Behind-the-scenes footage of Windhoek’s latest beer commercial reveals why the brand has said “no” to compromise and “yes” to pure beer for almost a hundred years. Ross Chowles from The Jupiter Drawing Room Cape Town, says: “With this Windhoek TV commercial, viewers are shown first-hand what Windhoek Beer has always comprised of and will continue to contain: malted barley, hops and water, and nothing else. The commercial continues to tell us why Windhoek has never compromised and won’t start now, even in this day and age of compromises, short cuts and overwhelming choice. Windhoek Beer says no to compromise and yes to real beer. It’s a simple but bold statement.”


Pure Beer Society


Chief Creative: Ross Chowles
Art Director: Andrew Lang
Copywriter: Bianca Bernstein
Production Company: Fresh Eye Films
Director: Jonathan Parkinson




The first ever Jack Daniel’s TV ad made outside of the USA


Local creative marketing agency, Bletchley Park, has just made history by producing the first TV commercial for Jack Daniel’s ever to be shot outside of the US. Tasked with telling the Jack Daniel’s story through a local lens, Bletchley Park together with Giant Films have created a commercial that is also being considered for use in other emerging markets.


The 45-second commercial, which was shot in Cape Town, follows the story of Jack himself, a self-made entrepreneur who went from humble beginnings in Lynchburg Tennessee to achieving worldwide acclaim. Before he turned 20, Jack had already established what would become America’s oldest registered Distillery, eventually cementing a place in popular culture decades after his passing.


One of the brand’s more intriguing stories relates to the meaning behind the number 7 in Jack Daniel’s Old No. 7. While nobody actually knows the true meaning behind the number, various theories abound. Some believe Jack had 7 girlfriends, while others believe it was the #7train that carried his barrels. An innovative addition to the new commercial is the creative placement of the number 7, which features in a number of shots. This forms part of a clever digital campaign launching on in which friends of Jack can win tickets to Jack Daniel’s BoomTown at the Vodacom Durban July.


Agency: Bletchley Park
Production House: Giant Films
Director: Robin Goode


And the making of:




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