Hello from the South of France! Cannes, to be exact, where we’re attending the 2014 Cannes Lions – not only the awards shows for the best of advertising world-wide, but a 7 day long programme packed with seminars, forums, workshops, exhibitions and, and, and…
We’ll be bringing you daily Field Notes of the best videos, campaigns or ideas selected from the talks we get to. We’ll also be bringing you a look at SA’s winning work as it’s announced.
Here’s a little taste in the form of the best things we saw yesterday afternoon. Some light viewing to enjoy this public holiday.
An old favourite, this ad for Procter & Gamble still pulls on the heartstrings. It was shared during a talk about advertising for major sport events like the World Cup football and the Olympics.
In the same session, Marcello Serpa, who we first watched at Design Indaba this year, shared “The Ghost of 1950”, an online video for Puma playing on old wounds from when Uruguay beat Brazil in the final of the 1950 Fifa World Cup.
Brothers and Indian advertising legends, Prasoon and Piyush Pandey spoke about their role in creating a visual language for India through TV advertising. We enjoyed watching some of their most classic work – which you should make a point of looking up. But a favourite was this extraordinary road safety campaign by younger members of their agency which provides an excellent example of originality, looking local to find interesting stories, and making brave advertising.
Laura Jordan Bambuch, who judged The Bookmarks in SA last year, led a panel discussion hosted by SheSays on making changes to agency practise and culture to bring up the ratio of women to men in advertising. She shared these thought-provoking pieces as part of the presentation.
Catch more daily Field Notes this week, and stay tuned for the SA winners.