Field Notes from Cannes Lions Festival of Creativity | Day 2

Our favourite things shared during the seminars at Cannes Lions Festival of Creativity Day 2.

 

fuseproject’s Sodastream Source designed by Yves Behar can save the average home 550 plastic bottles a year. Their latest product, Vessel, will be able to tell you the exact breakdown of its contents. It can even tell the difference between Pepsi and Coke!

 

[youtube]https://www.youtube.com/watch?v=XYX6AuqVg8c[/youtube]

 

Framestore’s Game of Thrones Virtual Reality experience at SXSW this year allowed visitors to take the rumbling elevator up and look out (and dodge blazing arrows) from the very top of the 700-foot Wall in the land of Westeros.

 

[youtube]https://www.youtube.com/watch?v=nXBw-FxXUgE[/youtube]

 

They’re the same guys behind this Wieden + Kennedy Superbowl commercial:

 

 

And the Tupac and more recent Michael Jackson holograms:

 

[youtube]https://www.youtube.com/watch?v=jDRTghGZ7XU[/youtube]

 

And Gravity:

 

[youtube]https://www.youtube.com/watch?v=lftCWqwr7xo[/youtube]

 

Director Spike Jonze spoke about starting out making skating videos and music videos with The Beastie Boys. Here, they talk about him:

 

[youtube]https://www.youtube.com/watch?v=Ea1lr6Bxfqc[/youtube]

 

 

 

 

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