20 Jun Ads This Week: 60 000 Unforgettable Stories and National Youth Day
District Six Museum Print Campaign | 60 000 Stories That Will Never Be Demolished
The agency says:
“During the apartheid years, the government forcibly removed over 60 000 coloured and black people from their homes in Cape Town’s District Six. These homes were demolished to make way for a new “whites only” area. The District Six Museum offers the unique experience of Walking Tours of the destroyed site, led by ex-residents. To promote the tours, we took photographs of former District Six residents on the sites of their former homes and suburb.”
Executive Creative Director: Chris Gotz
Creative Director/Art Director: Tania Barker
Creative Group Head/Copywriter: Alison Hingle
Photographer: Guy Neveling
Art Buying: Jean Mortlock/Merle Bennett
Retouching: Erika Stauducher
DTP: Anthony Passler/Newton Peskin
Account Director: Jamie Curtis
District Six Museum Director: Bonita Bennett
District Six Historian & Archivist: Chrischene Julius
1st for Women Foundation, ‘Giving’ TVC
The 1st for Women Foundation has given over R30 million to women’s causes by donating a portion of their clients’ premiums towards the fight against gender-based violence and cervical cancer.
In addition to creating awareness about the Foundation, this advert pays homage to the thousands of South African women who work tirelessly every day to care for everyone around them. It salutes their selflessness, applauds their generosity and speaks to the collective power of women – ultimately acknowledging a woman’s inherent ability to give, regardless of her situation or circumstance.
Black River FC say that “although the situation portrayed in the advert is a sad reality in South Africa, we were able to illustrate it in a positive light – focusing on the selflessness of women. We think viewers will connect with this story in a way that not only inspires and uplifts them, but also gets them thinking differently about women. All in all it is a piece of work that we are proud of and humbled to be part of.”
Client: 1st for Women
Agency: Black River FC
Art Director: Jayson Dicks
Copywriter: Jessica Crozier
ECD: Ahmed Tilly
Agency Producer: Iolanthe Grobler
Production Company: Jump
Director: Michael Middleton
Producer: Janet Sender
Editor: Kobus Lutz from Upstairs Post Production
Music: Kevin Smuts
Audio: Sterling Sound
Account Management: Elena Ronca and Chloe Levendal
Sowetan Yesterday, Sowetan Today Print Ad
On 16 June 1976 more than 20 000 pupils from Soweto began a protest march, an uprising against the poor education system run by the then apartheid “Bantu Education Department”. In the violence that ensued approximately 700 people were killed.
This ad was created to commemorate National Youth Day on June 16th. With the imminent Soccer World Cup, it celebrates the progress that South Africa has made since.
The famous photograph of Hector Pieterson, a child slain on June 16th during the Soweto Uprising, has been matched with a new photograph depicting two children playing soccer in the very same Soweto street. The ad ran in The Sowetan newspaper on June 16th, an emotional and evocative demonstration of South Africa then, and now.
The Salvation Army Real Estate Campaign
An unexpected advert, placed inside a luxurious property listed offered by Lew Geffen in the Saturday Star Property Section this past weekend, depicted a discarded mattress under a bridge. The property in Sandown promised a nomadic lifestyle in an open plan, low maintenance space with easy access to the N1.
The campaign was created for The Salvation Army Goodwill Centre, in order to bring about an awareness around the rising number of homeless people on our streets who are in need of shelter this winter.
Three more adverts created by Grey Africa will appear in the Lew Geffen Sotheby’s property section in the following weeks to come.
Client: The Salvation Army Goodwill Centre
Agency: Grey Africa
Art Director: Bethea Polatinsky
Copywriter: Toni Cheiman