Field Notes from Cannes Lions Festival of Creativity | Days 4/5

We’ve seen some really great work being shared by speakers at Cannes Lions over the last two days to illustrate points about story-telling, empathy, authenticity, branded content and mobile – the five buzz themes of the 2014 festival.

 

These were our highlights:

 

 

TODAY, TONIGHT sets itself at the iconic Ace Cafe, London during the 1950s; a British institution heralded as a place that came to define Rock ‘n Roll and motorcycle culture.

 

The Kooples short film directed by FRED&NICK tells the emotive story of a young boy motorcycle racer, Micky, intertwined in a life-changing game of ‘THE COIN DROP’ in which the winning racer gets the girl.

  

Today, Tonight is the first release from The Kooples’ new creative division, TK Foundry, set up to create original music, film, technology and art with a global network of cutting-edge creators, tastemakers and artisans.

 

 

In KENZO’s SS14 ‘Dawn in Luxor’, director Kahlil Joseph presents a fragmented and surrealistic collection of images meditating on the sensory experiences of Los Angeles.

 

 

‘Cover Girl’ was made for Vogue in anticipation of Lena Dunham’s first cover. Starring: Lena Dunham & Hamish Bowles

 

[youtube]https://www.youtube.com/watch?v=gclJe_kSnd4[/youtube]

 

Beck’s Playable Posters celebrate New Zealand’s Music Month. The posters use conductive ink and have touch sensitive sensors, as well as built in speakers, and there is also a camera fitted above the machine to record reactions.

 

[youtube]https://www.youtube.com/watch?v=Go9rf9GmYpM[/youtube]

 

Pepsi Max surprised commuters in London with an augmented reality experience in a bus shelter. 

 

[youtube]https://www.youtube.com/watch?v=RhHYmfH-wXQ[/youtube]

 

National Geographic photographer Steven Alvarez is discovering the 7 natural wonders of the world with the Nokia Lumia 1020. See his journey on the National Geographic website. 

 

[youtube]https://www.youtube.com/watch?v=MJlL9TDRdPo[/youtube]

[youtube]https://www.youtube.com/watch?v=H1l19w24s28[/youtube]

[youtube]https://www.youtube.com/watch?v=edcXX9OjHzM[/youtube]

 

Knapsack Bartender is a documentary series produced by Schweppes and VICE where we travel to far-flung places and make new cocktails using exotic, indigenous booze.

 

 

Diesel’s online campaign Fresh&Bright’s ‘The Art of Colour’ was conceptualised by SuperHeroes, Amsterdam and directed by creative duo Ben&Julia. Who are also the team behind these:

 

Ben&Julia Ben&Julia

 

Hope you enjoyed as much as we did!

 

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