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Asthavent Inhalers ‘Election’ TVC



Asthavent has recently launched their amusing new advert tilted the ‘Election’ directed by Anton Visser from Velocity Films.


It is crucially important for anyone with asthma to always have an inhaler nearby in case of an emergency, but sometimes having the inhaler on hand is not enough. What would happen if that inhaler had run out?


This ad illustrates the impact of not being aware of the figures. Just like being conscious of how long your inhaler will last, correctly counting the number of votes can affect an entire election campaign. Whether for monitoring your health or counting the number of votes, numbers matter.




Agency: Singh & Sons

Executive Creative Director: Roger Paulse

Creative Director: PJ Kensley

Art Directors: Jessica Bourke, Tariq Bailey

Copywriter: Tarnee Watts

Account Director: Kate Sperring

Head of Traffic and Production: Cindy Jackson-Morgan

Production Company: Velocity Films

Director: Anton Visser

Producer: Zayd Halim

Executive Producer: Nicola Valentine

Director of Photography: Caleb Heymann

Production Art Director: Elmi Badenhorst

Editor: Mark Ash (Upstairs Post Production)

Visual Effects: Charmaine Greyling (Upstairs Post Production)

Music: Arnold Vermaak (We Love Jam)






Between 10 and 5