It’s always a treat to see new work from the Cape Town based illustration, typography and design studio Muti, who we’ve come to expect as being consistently great at what they do. This year we’ve already featured their tasty clothing collaboration with 2Bop as well as their series of illustrated portraits, Masters of the Universe. The last time we caught up with them properly, however, was in May last year and since then they’ve been doing a lot of editorial work with publications like Monocle, Men’s Health USA, The Washington Post, Popular Science and Highlife SA.
Though it’s evident that Muti take great pride in and enjoy all the projects they do, a highlight for 2014 so far is the cover illustration they did for Little White Lies magazine. “Working on an illustration about the Muppets movie was a lot of fun,” they tell us. “There was an amazing response to what we did, we even got a photo of Kermit himself with the mag – not to mention Arnold Schwarzenegger, who wasn’t in the movie but still…”
The creative studio, which now consists of 7 members, recently signed with Folio in the UK as their international agent. “A bigger studio means we have more individual styles,” they say, “which means our portfolio will be diversifying further as we move forwards. We don’t feel that our work can really be summed up in one style, but hopefully a common thread throughout is that it’s fresh and inspiring.” With a truly collaborative approach the studio makes sure that there is plenty of involvement from everyone, even if it’s just for creative opinions, brainstorming or a fresh set of eyes.
Currently Muti are working with some international clothing brands as well as publicactions, and will be releasing a fabric range in collaboration with Mingo Lamberti later in the year. While they continue to set new challenges for themselves creatively their core approach remains the same: “to keep pushing ourselves, while remembering to have fun!”