ELLE magazine South Africa and Mr Price have joined forces once again and announced this week that entries to their 2014 ELLE Rising Star design award are open. The annual competition has become known for uncovering the best in young talent in the local fashion industry and making a significant contribution to the success of these designers’ early careers. Previous winners include David Tlale, Tiaan Nagel, Anisa Mpungwe and most recently Nicholas Coutts who shares his journey in the video above.
Exciting news for this year’s competition, presented by African Fashion International (AFI) for the first time, is that the search has been opened to young designers across the African continent. Another change this year is that the search will culminate at the prestigious Mercedes-Benz Fashion Week Africa 2014 where the finalists will show their designs and the the winner will be announced.
ELLE, Mr Price and AFI are passionate about nurturing talent and giving Africa’s young designers the tools and the platform they need. The prize therefore includes a two-week mentorship programme at the Mr Price head office in Durban where the winner will be exposed to the complete retail cycle, from trend forecasting to merchandising, and redesign a pre-selected range in collaboration with Mr Price to be sold in select Mr Price stores. Similarly, the ELLE Rising Star will spend two weeks at the ELLE office with the ELLE editor and her fashion team. In addition, the title comes with a R30 000 cash prize from Mr Price and the opportunity to show a range at the 2015 ELLE Rising Star Design Awards with R7 000 from Mr Price to help fund the range. The 2014 ELLE Rising Star will furthermore participate in the AFI Next Generation programme and show a spring/summer collection as part of the programme.
The entry form can be downloaded from www.elle.co.za. The last date for submitting entries is 11 August 2014.