Am I Collective has always been a regular feature on Between 10and5, but with so much striking new work produced this year so far, and a brand new website to house it all, we thought a good and proper update was in order.
Am I Collective was started in Cape Town in 2006 as a group of illustrators pooling their talents. Today, they still produce stellar illustration but also specialise in branding, graphic design, custom lettering and most recently animation for a range of clients and agencies across the world. In between, the collective has continued to work on a variety of self-initiated projects over the years like Illville Hotel, the Am I Coloring Book and their free wallpaper downloads.
We asked them to let us know what they’ve been working on recently, what their 2014 highlights have been so far, and what their plans are going forward. As usual, they’ve been busy. Animation has been a major focus for the collective this year, newly represented locally as animation directors by production house Los Muertos. Am I teamed up with a local animation house Motif to create the title sequence for Universal Studio’s new series Dominion to be released soon. Other motion work they’ve done includes the successful The Jupiter Drawing Room campaign for Budget Insurance for which they used puppets and stop frame animation.
Their location aids in growing their motion department with Tommy Tucker sound studio – the initiative of the very talented Fred den Hertog of Die Heuwels Fantasties – and the CT office of Saki Bergh’s post production company Left all under one roof. They also share the building with Twenty Fifty and Truth Coffee.
Other highlights of their’s – from a print perspective – include a piece of artwork for their agents Bernstein & Andriulli’s “I HEART NY-LON” initiative for the Le Book Connections event. The brief was to feature a typical London public space. They chose to depict South Bank, ‘a world famous skate spot that is due to be demolished.’ Highlights for the design department include being chosen by Woolworths to design various products as part of their collaborative initiative celebrating Cape Town as World Design Capital 2014, and their own Christo Basson being chosen as one of the Design judges at this year’s Loerie Awards.
Personal projects are something that the collective is also doing, an example is their series of staff character illustrations by staffer Marlize Eckard which is being released one by one and has been getting a great response.
Along with their new website they have also launched a monthly newsletter and free monthly desktop and device wallpaper downloads available on the Am I Collective facebook page. These take on a different theme each month which reflects what’s happening in the world during that particular month. This month’s theme is Made in the USA following June’s Youth in Revolt.
Currently in the works for the Am I Collective is a Food and Wine Emporium. The Food and Wine Emporium is another personal project which means that they will be bringing their own vision into reality. Am I’s Chantal De Kock had this to say about the project, “Whilst always respecting that we need to be confined by the given criteria of a client brief, we feel that our best work and ability lies outside of these parameters. We are therefore essentially creating our own ‘client’ and our design team is working on a very uniquely Cape design language that reflects our rich heritage for this venture. This design will permeate the Emporium’s interior and later through the packaging of some of its products.”
To find out about this and more be sure to check out the Am I Collective website.
Yatra Exoctic for McCann Mumbai: For this brief we were asked to create three characters and accompanying passports; each depicting how travelling abroad makes you exotic.
Bernstein & Andriulli Reps: We had to create a mural for a Samsung commercial that depicts the world soccer team that had to fight for the future of mankind. We digitally painted the mural and that was then composited into the footage.
Ogilvy & Mather Cape Town / Advantage: An Isometric Illustration of Cape Town.
Bester Burke Slingers / TBSP: The brief was simply, create a WeChat World and populate it with fun “chat” elements. We brought in the theme park environment and incorporated certain “rides” allowing us to advertise certain online aspects and digital media features. The world was built with vector and 3D elements and by adding texture.
Lucky Star / The Jupiter Drawing Room: A print illustration where we wanted to convey the hustle and bustle of your typical South African city centre.
Goodby, Silverstein & Partners: We developed 17 unique icons for Motorola which depicted different US cities as well as cultural activities.
CI for sound studio, Tommy Tucker.