This year, in support of Cape Town as World Design Capital, the Rado Star Prize competition is open to South Africans. This international design competition, held by the Rado Watch Company, supports young upcoming creatives in starting a design career. Having run in seven different countries around the world, this competition challenges participants to come up with an innovative social design concept that will change lives and leave a lasting legacy.
Rado’s CEO Matthias Breschan says that their design philosophy has always been to create lasting beauty with their innovative and practical timepieces. “This idea mirrors the aims of the WDC – to create a lasting legacy through design. South Africa is a very creative country with a large pool of design talent. With Cape Town being a real design hub it seemed natural to host the Rado Star Prize in South Africa this year,” he explains. “The Rado Star Prize aims to help young designers develop a project and to give them a visibility in the industry. With the theme of social design, we are calling participants to create something which will benefit others too,” says Matthias.
In keeping with the theme of World Design Capital in 2014 to “transform lives”, the local competition focuses on Social Design. Rado is challenging design students, non-professional designers and the general public to design something functional rather than the beautiful, focussing on the benefits rather than the aesthetics to leave a lasting legacy. The jury is looking for projects that will transform the way an individual or a community lives, now and in the future.
Projects have to be in the fields of Architecture, Photography, Fashion design, Film/video making, Product design, Communications design, Game design, Graphic design, Industrial design, Interior design, Lighting design, Service design, Software design, Sound design.
The competition offers two prizes:
1. The Jury Prize – Winner of Rado Star Prize South Africa 2014
The jury will nominate 10 finalists and one of them will be chosen as the winner of The Jury Prize
A cash prize of R100,000
A regular blog on the rado.com website’s design section in 2015
A place on a the Rado Star Prize jury
Your design showcased on Rado’s website and social media channels
A Rado watch
2. The Designer’s Choice Prize
Out of the 10 finalists the participants will elect the winner of the Designer’s Choice Prize
A Rado watch
A blog on the rado.com website’s design section in 2015
How to Enter
Visit the Rado Star Prize website’s ENTER NOW section and submit the following:
Your name, contact details and a short biography
A description of your project and the impact it will have
A visual reference to support your description
Meet the Jury
The jury members for the local competition were announced in May 2014, and includes Dr Brandon Gien, Dr. Mugendi K. MʼRithaa, Matthias Breschan and Richard Perez – all of whom are involved in design led innovations and operations across the globe.
Dr Brandon Gien was elected President of the International Council of Societies of Industrial Design (Icsid) in 2013 and is also the CEO of Good Design Australia and Chair of the Australian Good Design Awards (GDA) which is Australia’s longest standing awards programme. He has also won the World Design Impact Prize, a new prize to honour industrial design driven projects that make a positive impact on social, economic, cultural and environmental quality of life. He sits on the Advisory Board of the Design Research Institute of the Royal Melbourne Institute of Technology (RMIT) where he chairs the Design Challenge programme. Brandon was recently made a Design Ambassador to Japan, an international design advocacy role organised by the Japan Institute of Design Promotion (JDP).
Dr. Mugendi K. MʼRithaa is an industrial designer, educator and researcher at the Cape Peninsula University of Technology. He studied in Kenya, the USA, India and South Africa and holds postgraduate qualifications in Industrial Design, Higher Education, and Universal Design. Mugendi is also a member of the International Advisory Council for WDC Cape Town 2014 and much of his work focuses on the importance of Icsid in supporting the aspirations of younger designers. He has a special interest in the pivotal role of design in advancing the developmental agenda on the African continent.
Austrian born Matthias Breschan was appointed as the CEO of Rado in January 2011, and they have since won a further five international design awards, taking the total number of design awards won by Rado to 30. As Rado Brand President he is responsible for ensuring that the Swiss watchmaker stays true to its origins and that design continues to be one of the main pillars for which Rado is known.
Richard Perez is currently contracted by the City of Cape Town as the Program Director for World Design Capital 2014. He is also responsible for developing and managing the City Administration’s internal projects. Richard worked as a director for one of South Africa’s leading Industrial Design and Innovation consultancies and he has over 15 years of professional consulting experience in the global industrial design and innovation industry.
Terms and Conditions
The competition is open to design students and non-professional designers living in South Africa and looking to start their career in design in South Africa
Participants must be over 18 years of age and resident in South Africa
Participants may only enter one design
Group or collaborative entries will not be accepted
All designs must be the original work of the Participant
Designs cannot be previously published or exhibited
Entries close 31 August 2014.
See the Rado Star Prize website for more information.