Sergeant Pepper feat. Andy Fenner

Sergeant Pepper ‘Working Class Heroes’ S/S 2014 Campaign | Part 2


South African menswear label Sergeant Pepper kicked off their latest campaign, ‘Working Class Heroes’, with a video featuring Rosetta Roastery’s Ollie Balekage. This is Part 2 featuring Andy Fenner of Frankie Fenner Meat Merchants.


More about the campaign from Brand Executive, Zak Venter:


Working Class Heroes is a Sergeant Pepper campaign celebrating specific local artisans that we believe share a very similar brand ethos and outlook on life. They are heroes pouring everything they have into this one single passion and pursuit, and are pioneers in their respective industries. We wanted to document a day in the life of these artisans and reveal a bit of the process behind the amazing product that their community engages with.


The videos were produced, directed and edited by Willem Grobler, who says, “The process behind these videos was a very interesting, rather hands-on one. Having limited resources, and working with real people as opposed to actors or models, we really had to push ourselves to create something world-class. So we put together a small team of very talented and driven filmmakers. After Zak and I spent a few weeks finessing the creative treatment, we set up meetings with our ‘heroes’ to discuss the process – one which they’d never been through. When the shoot finally commenced we found ourselves in the thick of a guerilla filmmaking frenzy, carefully treading through the area where documentary and fiction filmmaking meet.”


The video features the track ‘Two Blue Birds’ by The Pretty Blue Guns.


Watch Part 1 of the ‘Working Class Heroes’ campaign.




Produced and Directed by Willem Grobler (Silver Lining Pictures)
Based on a creative concept by Willem Grobler and Zak Venter
Associate Producer: Jennifer Pack
Director of Photography: Christian Denslow
Gaffer: Barrett De Kock
Steadicam Gimbal Operator: Myron Mance
Edited by Sara CF De Gouveia and Willem Grobler
Colourist: David Grant (Searle Street Post)
Final Mix Engineer: Morne Marais (Sound Surgeon Studios)
Camera Equipment sponsored by 30SOMETHINGFILMS
Lighting and Additional Equipment sponsored by Media Film Services
Three Axis Gimbal sponsored by Gimbals SA

Special Thanks: Eric Uys, Olga du Toit, Diwan de Beer, Renier Ridgeway from Silver Lining Pictures


Sergeant Pepper feat. Andy Fenner Sergeant Pepper feat. Andy Fenner Sergeant Pepper feat. Andy Fenner Sergeant Pepper feat. Andy Fenner


Between 10 and 5