This August the renowned international design exhibition 100% Design is launching on the African continent for the first time ever.
With emerging designers offering a fresh approach to the creative process and as design awareness takes off across the continent, there is a burgeoning design scene in Africa. Recognising this, 100% Design South Africa will highlight a uniquely African perspective while maintaining its status as an international showcase for contemporary design.
Exhibition director Cairey Baxter-Bruce explains why the exhibition is coming to South Africa: “100% Design started in London and has become the leading go-to exhibition for forward-thinking design. Following exhibitions in Tokyo and Singapore it was felt that the time was right to open on the African continent and South Africa – the gateway for business throughout the continent – is the prime place to host this event.”
To cater for the growing demands of the country and the continent, 100% Design South Africa will focus on residential, hospitality, office and product design – areas of massive growth potential for the industry.
“We are planning not just an exhibition of great products but a visual feast of interactive, specially commissioned features which will help push the boundaries of design thinking in South Africa and beyond. From emerging talent to the big hitters we have designed a show where everyone gets the appropriate setting to promote their designs,” explains creative director Laurence Brick.
The exhibition with feature a number of leading South African companies such as Vogel Designs, Tonic, Mezzanine, Design Team and Wiid Design as well as a mix of designs from internationally renowned South African designers including Dokter & Misses, Haldane Martin, Gregor Jenkin and Ronel Jordaan. Adding to the dynamic mix will be international brands like Dauphin, Ligne Roset, Fritz Hansen, Hay, Arper, Magis and Artemide.
From wood turning to 3D printing, many of the exhibitors will be hosting interactive activities. At a special platform presented by Plascon called the C.O. Designs Launch Pad Theatre, industry experts from the local and international design scene will be speaking at the event. Other special features include: 100% Office by Dokter and Misses in association with Visi Magazine, the Mr Price Home Colab Café, a large ceramic exhibition called The Long Table in association with Art in The Forest and House & Leisure and a designer bar by Wiid Design and Amorim Cork.
“The continent is at a very dynamic moment in design and is set to become a place to watch in the coming years,” says programmes director, Cathy O’Clery. “Africa designers are totally conscious of the bigger design world and are beginning to be confident in offering their take. There is a creative restlessness here – people are tapping into the rich design resources and references South Africa has in droves and adapting them to urban contemporary living.”
100% Design South Africa runs alongside Decorex SA from 6-10 August at Hall 1, Gallagher Convention Centre, Johannesburg.